Social Media Specialist
PT Akasha Wira International, Tbk
Lokasi
Jakarta Selatan
Tipe kerja
On-site
Gaji
Negotiable
Deskripsi pekerjaan
- Create content plan & content calendar (weekly/monthly) aligned with brand strategy.
- Develop and implement social media strategies through organic content and live hosting.
- Manage and grow social media accounts (Instagram, TikTok, etc.) to increase brand awareness and sales leads.
- Conduct community management: reply to comments, DMs, and engage with followers.
- Create relevant, creative, and engaging content aligned with Beauty industry trends.
- Collaborate with design & production teams to deliver engaging visual content.
- Plan and execute special campaigns (promotions, seasonal events, collaborations with KOL/Influencers).
- Manage and optimize social media ads (targeting, budgeting, A/B testing, evaluation).
- Conduct market & competitor research to identify new content opportunities.
- Stay up to date with social media tools and trends.
Tanggung jawab
- Create content plan & content calendar (weekly/monthly) aligned with brand strategy.
- Develop and implement social media strategies through organic content and live hosting.
- Manage and grow social media accounts (Instagram, TikTok, etc.) to increase brand awareness and sales leads.
- Conduct community management: reply to comments, DMs, and engage with followers.
- Create relevant, creative, and engaging content aligned with Beauty industry trends.
- Collaborate with design & production teams to deliver engaging visual content.
- Plan and execute special campaigns (promotions, seasonal events, collaborations with KOL/Influencers).
- Manage and optimize social media ads (targeting, budgeting, A/B testing, evaluation).
- Conduct market & competitor research to identify new content opportunities.
- Stay up to date with social media tools and trends.
Kualifikasi
- Minimum 1 year experience managing social media accounts, preferably in the Beauty industry.
- Creative, proactive, open-minded, simple thinker & good storyteller.
- Proven track record in managing and growing business social media accounts.
- Strong knowledge of social media platforms, trends, tools, and best practices.
- Good sense of design, aesthetics, and visual branding.
- Capable of executing photo & video content creation.
- Excellent written and verbal communication skills.
- Strong analytical skills to evaluate and report social media performance.
- Able to work independently and as part of a team, with good time management.