Senior Officer-Brand Communications - High Value Market IM3

Deskripsi pekerjaan

Fully responsible for crafting, driving, and optimizing comprehensive brand communication strategies for the premium segment of IM3 Platinum. Orchestrates large-scale campaigns from end-to-end to directly support commercial metrics (ARPU & Revenue growth). Acts as the ultimate strategic custodian for high-tier brand look and consistency across all touchpoints, while providing guidance and elevated insights to broader marketing functions.

Tanggung jawab

Fully responsible for crafting, driving, and optimizing comprehensive brand communication strategies for the premium segment of IM3 Platinum. Orchestrates large-scale campaigns from end-to-end to directly support commercial metrics (ARPU & Revenue growth). Acts as the ultimate strategic custodian for high-tier brand look and consistency across all touchpoints, while providing guidance and elevated insights to broader marketing functions.

Kualifikasi

• Strategic Bundling Project Leadership: Lead, develop, and execute all strategic device bundling partnerships and communication plans integrated under IM3 Platinum. Take ownership of long-term bundling roadmaps.
• Multi-Stakeholder Alliance Lead: Serve as the primary interface managing relationships, commercial synchronization, and brand marketing alignment with external premium device partners, including global handset manufacturers. Drive high-level cross-functional alignment within internal Indosat divisions (Product, Sales, CX, Gerai, intra BMS, Circle and Region, and other related parties).
• End-to-End Campaign & Agency Direction: Formulate high-level strategic communication briefs, spearhead creative agency pitches, and take full accountability for the quality of the final creative outputs. Oversee agency performance and ensure maximum ROI on premium campaigns.
• Strategic Initiative & Project Execution: Proactively drive strategic initiatives and go the extra mile on high-impact projects. Ensure new brand opportunities for IM3 Platinum are explored, evaluated, and executed efficiently beyond standard expectations.
• Parallel BAU & Complex Project Management: Successfully manage and balance day-to-day Business-As-Usual (BAU) tasks parallel with ongoing complex strategic projects without compromising quality or timelines. This includes developing comprehensive communication plans and independently reviewing marketing materials from cross-functional stakeholders.
• Mentorship & Capability Building (New): Guide and share best practices with junior team members, elevating the overall strategic output of the Brand & Digital Communication division.