Sales Marketing Promotion Lead

Deskripsi pekerjaan

The Sales Marketing Promotion Lead will own the execution and support of GreenSM's sales marketing activities offline events, seminars, digital channels and sales promotions converting these initiatives into O2O bookings across GreenSM's driver segments. This role is responsible for planning and running promotions/events and O2O growth programs, and for coordinating closely with the in-house Marketing team (which receives its creative/campaign assignments from the EV Biz team) to ensure sales-side execution is well supported

Sales Offline Event Execution & O2O Booking Conversion:

• Plan and execute offline sales events and seminars. Ensure event and seminar activity converts into O2O bookings, with clear tracking from activity to booking
• Translate business/growth targets into actionable event and promotion plans

Growth & Promotions:

• Design and run promotional programs (cashback, early bird, referral incentives, seasonal campaigns) to drive acquisition and volume
• Lead O2O (online-to-offline) growth initiatives, by continuously test and optimize promotional mechanics based on performance data Coordinate activity calendars across channels

Sales & Field Coordination:

• Work closely with sales teams to align promotional activity with pipeline and conversion needs. Coordinate marketing support for sales events, activations, and partner programs
• Ensure marketing materials and collateral are current and readily available to field teams
• Give input to the Marketing team on execution quality for sales-related digital ads and campaigns, based on field and sales performance results

Team Leadership:

• Build, lead covering sales promotions and O2O event execution
• Set clear KPIs (O2O bookings, promo redemption, event conversion) and run regular performance reviews
• Coordinate closely with the Online Partner Development team to ensure online and offline acquisition efforts reinforce one another

Market & Competitor Intelligence:

• Conduct ongoing market and competitor research to inform sales promotion strategy, and benchmark competitor promotions, pricing, and incentive structures

Budget & Performance Management:

• Own and manage the sales promotion/event budget, ensuring efficient allocation across initiatives

Marketing Materials Coordination:

• Coordinate with the in-house Marketing team on production of sales materials and campaign assets needed for events and promotions

Tanggung jawab

The Sales Marketing Promotion Lead will own the execution and support of GreenSM's sales marketing activities offline events, seminars, digital channels and sales promotions converting these initiatives into O2O bookings across GreenSM's driver segments. This role is responsible for planning and running promotions/events and O2O growth programs, and for coordinating closely with the in-house Marketing team (which receives its creative/campaign assignments from the EV Biz team) to ensure sales-side execution is well supported

Sales Offline Event Execution & O2O Booking Conversion:

• Plan and execute offline sales events and seminars. Ensure event and seminar activity converts into O2O bookings, with clear tracking from activity to booking
• Translate business/growth targets into actionable event and promotion plans

Growth & Promotions:

• Design and run promotional programs (cashback, early bird, referral incentives, seasonal campaigns) to drive acquisition and volume
• Lead O2O (online-to-offline) growth initiatives, by continuously test and optimize promotional mechanics based on performance data Coordinate activity calendars across channels

Sales & Field Coordination:

• Work closely with sales teams to align promotional activity with pipeline and conversion needs. Coordinate marketing support for sales events, activations, and partner programs
• Ensure marketing materials and collateral are current and readily available to field teams
• Give input to the Marketing team on execution quality for sales-related digital ads and campaigns, based on field and sales performance results

Team Leadership:

• Build, lead covering sales promotions and O2O event execution
• Set clear KPIs (O2O bookings, promo redemption, event conversion) and run regular performance reviews
• Coordinate closely with the Online Partner Development team to ensure online and offline acquisition efforts reinforce one another

Market & Competitor Intelligence:

• Conduct ongoing market and competitor research to inform sales promotion strategy, and benchmark competitor promotions, pricing, and incentive structures

Budget & Performance Management:

• Own and manage the sales promotion/event budget, ensuring efficient allocation across initiatives

Marketing Materials Coordination:

• Coordinate with the in-house Marketing team on production of sales materials and campaign assets needed for events and promotions

Kualifikasi

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Minimum 10 years of experience in sales marketing, trade/promotions marketing, or event marketing
• Proven track record planning and executing promotional campaigns, events, seminars, and product launches with measurable booking/growth outcomes
• Experience leading O2O (online-to-offline) marketing programs and field/event activations Experience in high-growth or high-volume consumer environments (automotive, ride-hailing, FMCG, or mobility preferred)