Retail Marketing Manager

Deskripsi pekerjaan

1. In-Store Branding & Visual Merchandising

• Develop and maintain strong retail brand presence across branch stores, key accounts, official stores, dealer outlets, and modern trade channels.
• Ensure store layout, product display, signage, POSM, lighting, and visual merchandising standards are consistently executed.
• Coordinate store renovation, interior design, contractor management, and retail branding improvements.
• Monitor customer experience and ensure strong brand visibility at every physical touchpoint.

2. Retail Campaign & Activation

• Plan and execute offline marketing campaigns including grand openings, product launches, roadshows, exhibitions, atrium activations, and festive promotions.
• Develop retail event strategies to increase foot traffic, customer engagement, and sales conversion.
• Manage activation budgets and ensure ROI-driven execution.
• Collaborate with Brand Marketing and Digital Marketing teams for integrated campaign execution.

3. Channel Support (Dealer / Key Account)

• Support dealer networks, distributors, key accounts, and strategic retail partners with marketing tools and growth initiatives.
• Develop channel-specific marketing programs to strengthen sell-out performance.
• Manage retail partnership branding opportunities and promotional collaboration.
• Ensure sales channels receive strong support for campaign execution and market expansion.

4. Sales Enablement Training

• Develop product knowledge programs, retail selling tools, and frontline sales support materials.
• Conduct sales training for promoters, retail teams, dealers, and key account staff.
• Improve sales presentation standards and product demonstration effectiveness.
• Ensure frontline teams understand brand positioning and commercial priorities.

5. Retail Performance Monitoring

• Monitor store productivity, campaign effectiveness, retail traffic, and conversion performance.
• Analyze retail sales performance by channel, region, and store type.
• Provide actionable insights for improving retail operations and market execution.
• Support management reporting for offline channel performance.

Kualifikasi

• Bachelor’s degree in Marketing, Business, Management, or related field.
• Minimum 5 years of experience in retail marketing, trade marketing, or channel marketing.
• Minimum 2 years in a managerial or leadership role.
• Strong experience in dealer, distributor, key account, and retail channel management.
• Experienced in in-store branding, visual merchandising, retail campaigns, and store activation.
• Familiar with store renovation, contractor coordination, and retail branding execution.
• Strong understanding of offline sales performance, customer journey, and retail conversion.
• Experience in sales training, promoter management, and frontline retail operations.
• Good analytical, leadership, and cross-functional coordination skills.
• Proficient in Excel, PowerPoint, and retail performance reporting systems.