Product Manager - Subscription
Vidio
Lokasi
Jakarta
Tipe kerja
On-site
Gaji
Negotiable
Deskripsi pekerjaan
- Own the product strategy and roadmap for the subscriber lifecycle, from subscription acquisition through retention, cancellation prevention, reactivation, and win-back.
- Develop products and experiences that help users subscribe, stay subscribed, and return after cancellation.
- Identify opportunities to improve subscription conversion, activation, renewal, retention, and subscriber lifetime value (CLV).
- Own the product experience and capabilities related to Trial and introductory offers, Subscription renewal, Cancellation, Subscription pause, downgrade, and plan changes, reactivation and win-back.
- Build and improve promotional and offer management tools that enable the business to launch and manage subscription promotions.
- Partner with Marketing, CRM, Commercial, and Finance teams to create effective and sustainable promotional strategies.
- Use customer behavior, data, and research to identify key drivers of subscription conversion and churn.
- Translate customer and business problems into clear product requirements, user journeys, and product solutions.
- Prioritize the product roadmap based on customer impact, business value, data, and engineering effort.
- Work closely with Engineering, Design, Data, Marketing, Commercial, Finance, and Customer Service teams to deliver product initiatives.
- Drive product initiatives from discovery, definition, development, launch, measurement, and iteration.
- Continuously optimize the subscriber lifecycle based on data, experimentation, customer feedback, and business performance.
- Ensure promotional and retention mechanisms balance subscriber experience, revenue growth, retention, and profitability.
Tanggung jawab
- Own the product strategy and roadmap for the subscriber lifecycle, from subscription acquisition through retention, cancellation prevention, reactivation, and win-back.
- Develop products and experiences that help users subscribe, stay subscribed, and return after cancellation.
- Identify opportunities to improve subscription conversion, activation, renewal, retention, and subscriber lifetime value (CLV).
- Own the product experience and capabilities related to Trial and introductory offers, Subscription renewal, Cancellation, Subscription pause, downgrade, and plan changes, reactivation and win-back.
- Build and improve promotional and offer management tools that enable the business to launch and manage subscription promotions.
- Partner with Marketing, CRM, Commercial, and Finance teams to create effective and sustainable promotional strategies.
- Use customer behavior, data, and research to identify key drivers of subscription conversion and churn.
- Translate customer and business problems into clear product requirements, user journeys, and product solutions.
- Prioritize the product roadmap based on customer impact, business value, data, and engineering effort.
- Work closely with Engineering, Design, Data, Marketing, Commercial, Finance, and Customer Service teams to deliver product initiatives.
- Drive product initiatives from discovery, definition, development, launch, measurement, and iteration.
- Continuously optimize the subscriber lifecycle based on data, experimentation, customer feedback, and business performance.
- Ensure promotional and retention mechanisms balance subscriber experience, revenue growth, retention, and profitability.
Kualifikasi
- 3+ years of experience in Product Management, preferably in subscription, OTT, streaming, SaaS, e-commerce, fintech, or other consumer digital products.
- Proven experience owning products from discovery through execution and optimization.
- Demonstrated ability to deliver products with measurable business and customer impact.
- Strong understanding of product development processes and methodologies.
- Understanding of key subscription metrics such as conversion, churn, retention, ARPU, and CLV.
- Ability to balance commercial objectives with customer experience and unit economics.
- Experience working with Marketing, CRM, Commercial, or Finance teams is a strong plus.
- Strong ability to identify customer problems and business opportunities.
- Able to manage multiple initiatives while maintaining focus on business outcomes.
- Strong communication and presentation skills.
- Proven ability to influence and align cross-functional stakeholders without direct authority.
Benefit & Fasilitas
competitiveSalarymedicalLeavedentalInsurancebonusSystemtransportcasualDressCodeteamBuildingselfDevelopmentAllowancecompanyOutingsmaternityLeavepaidSickDaysprofessionalDevelopmentwellnessProgramemployeeDiscounts
Keahlian
Product ManagementProduct StrategyProduct AnalyticsStakeholder ManagementCross-Functional Collaboration