Performance Marketing Specialist

Deskripsi pekerjaan

• Plan, execute, and optimize digital advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and other advertising platforms to achieve business goals.
• Monitor campaign performance, analyze key metrics, and prepare performance reports using internal and external analytics tools (e.g. Metabase, Ads Manager, MMP).
• Identify opportunities to improve campaign performance by providing data-driven insights and optimization recommendations.
• Work closely with the Brand, Content, and Creative teams to develop effective ad creatives and campaign strategies.
• Coordinate with external partners or agencies to ensure campaigns are executed successfully.
• Stay up to date with the latest digital marketing trends, platform updates, and best practices.

Tanggung jawab

• Plan, execute, and optimize digital advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and other advertising platforms to achieve business goals.
• Monitor campaign performance, analyze key metrics, and prepare performance reports using internal and external analytics tools (e.g. Metabase, Ads Manager, MMP).
• Identify opportunities to improve campaign performance by providing data-driven insights and optimization recommendations.
• Work closely with the Brand, Content, and Creative teams to develop effective ad creatives and campaign strategies.
• Coordinate with external partners or agencies to ensure campaigns are executed successfully.
• Stay up to date with the latest digital marketing trends, platform updates, and best practices.

Kualifikasi

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 2 years of experience in Performance Marketing, Digital Marketing, or Paid Advertising.
• Hands-on experience managing campaigns on Google Ads, Meta Ads Manager, and/or TikTok Ads.
• Familiar with analytics and reporting tools such as Google Analytics, Metabase, or Mobile Measurement Partners (MMP).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Good understanding of digital marketing metrics such as CPA, ROAS, CTR, CVR, CPC, and CAC.
• Able to work collaboratively with cross-functional teams and external partners.
• Proactive, detail-oriented, and comfortable working in a fast-paced environment.
• Experience in e-commerce, fintech, or fast-growing startup environments is a plus

*Portfolio is required