Performance Marketing Intern

Deskripsi pekerjaan

As our Performance Marketing Intern, you'll work closely with the Social Media and Creative team to keep our ads campaigns supplied with fresh, high-performing content, and to help make sense of what's working. Your role will focus on:

• Plan & Produce Ad Creative (KVs): Design key visuals for Meta Ads using Canva and our existing brand templates, translating briefs from the media buyer into ready-to-run creative variants.

• Write Ad Copy: Draft headlines, primary text, and captions for ad creative, following Mamiru's brand voice.

• Support Creative Testing: Help produce multiple variants of each ad concept (different hooks, angles, formats) so the media buyer always has fresh content to test.

• Monitor Ads Performance: Track daily/weekly performance of live campaigns (CTR, CPM, spend pacing) and help flag anything that looks off before it becomes a bigger problem.

• Analyze & Report: Pull together simple performance summaries — what's working, what's not, and early ideas on why — to feed into weekly reviews with the media buyer.

• Optimize Based on Data: Learn to connect creative performance back to design choices, and help propose iterations on underperforming KVs rather than just producing new ones blindly.

Tanggung jawab

As our Performance Marketing Intern, you'll work closely with the Social Media and Creative team to keep our ads campaigns supplied with fresh, high-performing content, and to help make sense of what's working. Your role will focus on:

• Plan & Produce Ad Creative (KVs): Design key visuals for Meta Ads using Canva and our existing brand templates, translating briefs from the media buyer into ready-to-run creative variants.

• Write Ad Copy: Draft headlines, primary text, and captions for ad creative, following Mamiru's brand voice.

• Support Creative Testing: Help produce multiple variants of each ad concept (different hooks, angles, formats) so the media buyer always has fresh content to test.

• Monitor Ads Performance: Track daily/weekly performance of live campaigns (CTR, CPM, spend pacing) and help flag anything that looks off before it becomes a bigger problem.

• Analyze & Report: Pull together simple performance summaries — what's working, what's not, and early ideas on why — to feed into weekly reviews with the media buyer.

• Optimize Based on Data: Learn to connect creative performance back to design choices, and help propose iterations on underperforming KVs rather than just producing new ones blindly.

Kualifikasi

WHAT WE'RE LOOKING FOR

• 1+ years of experience in social media marketing/ advertising and content creation
• Passion for marketing, social media trends, and digital storytelling
• Strong communication skills in Bahasa Indonesia and English
• Familiarity with tools like Canva, CapCut, or similar platforms. Understanding of Meta Ads is a plus
• Strong attention to detail: accuracy in copy, consistency in brand visuals, and care in performance tracking 
• Basic understanding of ad metrics (CTR, CPM, impressions) or willingness to learn quickly
• Enjoys working in a collaborative, creative environment
• Open to students currently completing their studies, with flexibility for class schedules