Marketing and Communication Manager | SPEEDWORK
GTech Group
Lokasi
Central Jakarta, DKI Jakarta
Tipe kerja
On-site
Gaji
Negotiable
Deskripsi pekerjaan
- Develop and execute integrated marketing and communication strategies aligned with the Company's business objectives, covering branding, digital marketing, social media, corporate communication, customer acquisition, and business growth initiatives.
- Lead integrated marketing campaigns and customer engagement programs across online and offline channels, including product launches, retail activations, events, partnerships, loyalty initiatives, and programs that drive platform adoption, traffic, transactions, and customer retention.
- Drive digital marketing and brand management by overseeing digital channels, content strategy, social media, community engagement, performance marketing, and ensuring consistent implementation of the Company's brand identity across all customer touchpoints.
- Manage corporate communication and strategic stakeholder engagement through public relations, media communications, management communications, co-branding initiatives, and collaboration with internal teams, distributors, business partners, and brand principals to strengthen corporate reputation.
- Monitor marketing performance and optimize business results by utilizing market insights, customer data, campaign analytics, and performance metrics to evaluate marketing effectiveness, improve customer journeys, and maximize return on marketing investment (ROMI).
- Oversee marketing governance, budgeting, and operational excellence by managing annual marketing budgets, establishing policies, approval processes, documentation standards, compliance requirements, and driving continuous improvement of marketing processes and execution quality.
- Lead and develop the marketing team by providing strategic direction, coaching, performance management, capability development, and cross-functional collaboration to ensure effective execution of marketing, branding, digital, and communication initiatives.
Kualifikasi
- Bachelor's degree in Marketing, Business, Communication, Management, or a related field
- Postgraduate qualification or professional certification in Marketing, Digital Marketing, Brand Management, or Corporate Communication is preferred
- Minimum 7 years of experience in Marketing, Digital Marketing, Branding, Corporate Communication, or related fields
- Minimum 2–3 years of experience in a managerial or team leadership role
- Proven experience in developing and executing integrated marketing campaigns across online and offline channels
- Experience managing marketing budgets and external partners, including agencies, media, vendors, and event organizers
- Strong track record in driving customer acquisition, engagement, conversion, retention, and business growth
- Experience collaborating with cross-functional teams, retail operations, distributors, and strategic partners is an advantage
Persyaratan
Pendidikan: 550
Pengalaman: 400