Head of Ecommerce (Rahasia Fragrance)

Deskripsi pekerjaan

• Own the e-commerce P&L, sales target, and overall channel performance
• Develop and execute channel strategies across Shopee, TikTok Shop, and other relevant platforms
• Analyze sales fluctuations, identify root causes, and take fast corrective actions
• Build annual and monthly commercial calendars, including campaign, promotion, pricing, and assortment plans
• Manage key performance metrics such as GMV, net sales, conversion rate, traffic, AOV, ROAS, CAC, and contribution margin
• Optimize media spending, campaign mechanics, product visibility, and customer journey to improve efficiency and conversionIdentify growth opportunities through customer behaviour, competitor activity, marketplace trends, and performance data
• Work closely with Brand, Performance Marketing, Creative, Supply Chain, and Operations to ensure campaign execution and stock readinessImprove product listing quality, store structure, assortment performance, and merchandising strategy
• Lead and develop the e-commerce team with clear targets, priorities, and performance standards
• Deliver business reviews, commercial insights, and strategic recommendations to the BOD

Tanggung jawab

• Own the e-commerce P&L, sales target, and overall channel performance
• Develop and execute channel strategies across Shopee, TikTok Shop, and other relevant platforms
• Analyze sales fluctuations, identify root causes, and take fast corrective actions
• Build annual and monthly commercial calendars, including campaign, promotion, pricing, and assortment plans
• Manage key performance metrics such as GMV, net sales, conversion rate, traffic, AOV, ROAS, CAC, and contribution margin
• Optimize media spending, campaign mechanics, product visibility, and customer journey to improve efficiency and conversionIdentify growth opportunities through customer behaviour, competitor activity, marketplace trends, and performance data
• Work closely with Brand, Performance Marketing, Creative, Supply Chain, and Operations to ensure campaign execution and stock readinessImprove product listing quality, store structure, assortment performance, and merchandising strategy
• Lead and develop the e-commerce team with clear targets, priorities, and performance standards
• Deliver business reviews, commercial insights, and strategic recommendations to the BOD

Kualifikasi

• Minimum 5 years of experience in senior-level e-commerce roles within fragrance or beauty brands.
• Proven track record in managing and scaling high-volume monthly GMV
• Strong experience in driving online sales, managing budgets, and delivering commercial targets
• Deep understanding of marketplace operations, platform algorithms, promotions, affiliate ecosystems, live commerce, and digital advertising
• Strong analytical skills in diagnosing performance shifts and defining commercial actions
• Comfortable managing P&L, forecasting sales, and evaluating campaign profitability
• Able to make sound decisions quickly in changing business situations
• Strong leadership, cross-functional collaboration, and execution discipline
• Commercially driven, highly accountable, and comfortable working in a fast-paced growth environment

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Work Arrangement

Full-time, WFO in Jakarta Barat