Digital Ads Specialist

Deskripsi pekerjaan

We're hiring an Ads Specialist to run high-performing campaigns and turn data into business growth.

📍 Pluit, Jakarta Utara (On-site) | 🕘 Full-Time

Responsibilities

• Plan, run & optimize ads across Google, Meta, LinkedIn & TikTok
• Research keywords, audiences & competitors to shape strategy
• Manage campaign structure, targeting, bidding & budgets
• Partner with design/content on ad creatives & landing pages
• Improve CTR, CPC, CPL, ROAS & conversion rate
• Generate qualified leads for Sales & BD
• A/B test copy, creatives & landing pages
• Track via GA4, GTM & Meta Pixel; deliver weekly/monthly reports with insights
• Use AI tools to automate reporting, ad copy testing & campaign analysis
• Stay current on platform updates & trends

Kualifikasi

• Bachelor's in Marketing, Communication, Business, IT, or related
• 2+ years in Digital Advertising / Performance Marketing / Paid Media
• Hands-on Google Ads & Meta Ads (required); LinkedIn/TikTok Ads a plus
• Strong in campaign optimization, lead gen & digital metrics
• Familiar with GA4, GTM, Meta Business Suite & conversion tracking
• Data-driven, budget-savvy, ROI-focused
• Uses AI to work smarter — automations or workflows that simplify real work
• Strong communicator; handles multiple campaigns at once

Preferred Qualifications

• Background in a digital agency, software house, IT consultancy, or other service-based company
• Google Ads / Meta Blueprint certified
• Basic knowledge of SEO/GEO, CRO & marketing funnel strategies