Digital Ads Specialist (Fragrance)
United Creative
Lokasi
Jakarta Barat
Tipe kerja
On-site
Gaji
Negotiable
Deskripsi pekerjaan
Manage end-to-end advertising campaigns across Shopee Ads, TikTok Shop Ads, GMV Max, Meta Ads, and CPAS.
- Develop campaign structures based on product category, campaign objective, audience segment, and sales target.
- Monitor and optimize daily performance, including ROAS, cost per order, conversion rate, CTR, CPC, ad spend ratio, and paid GMV.
- Allocate and adjust advertising budget based on campaign performance and commercial priorities.Identify winning products, audiences, keywords, creatives, and campaign formats for scaling.
- Conduct structured testing on ad creatives, targeting, bidding, placement, and campaign setup.
- Analyze product-level and campaign-level profitability before scaling ad spend.
- Work closely with the E-Commerce, Content, Affiliate, and Brand teams to align advertising activities with promotion calendars and GMV targets.
- Prepare regular performance reports with clear insights, issues, and recommended actions.
- Maintain accurate tracking, campaign documentation, and advertising performance data.
Tanggung jawab
Manage end-to-end advertising campaigns across Shopee Ads, TikTok Shop Ads, GMV Max, Meta Ads, and CPAS.
- Develop campaign structures based on product category, campaign objective, audience segment, and sales target.
- Monitor and optimize daily performance, including ROAS, cost per order, conversion rate, CTR, CPC, ad spend ratio, and paid GMV.
- Allocate and adjust advertising budget based on campaign performance and commercial priorities.Identify winning products, audiences, keywords, creatives, and campaign formats for scaling.
- Conduct structured testing on ad creatives, targeting, bidding, placement, and campaign setup.
- Analyze product-level and campaign-level profitability before scaling ad spend.
- Work closely with the E-Commerce, Content, Affiliate, and Brand teams to align advertising activities with promotion calendars and GMV targets.
- Prepare regular performance reports with clear insights, issues, and recommended actions.
- Maintain accurate tracking, campaign documentation, and advertising performance data.
Kualifikasi
Minimum 2 years of hands-on experience managing performance ads, preferably within the beauty, fragrance, skincare, personal care, or consumer goods industry.
- Proven experience managing advertising campaigns on Shopee, TikTok Shop, Meta, or CPAS.
- Strong understanding of e-commerce metrics, including GMV, ROAS, conversion rate, cost per order, average order value, and advertising cost ratio.
- Able to analyze performance at campaign, product, audience, and creative level.
- Comfortable working with large data sets, spreadsheets, dashboards, and marketplace advertising reports.
- Strong commercial awareness and able to balance revenue growth with advertising efficiency.
- Able to independently manage daily campaign execution, optimization, and reporting.
- Detail-oriented, analytical, and comfortable working in a fast-moving environment.
- Experience in beauty or fragrance brands will be a strong advantage.
Benefit & Fasilitas
competitiveSalarybonusSystemperiodLeave
Keahlian
paid ads managementTiktok Ads ManagerShopee AdsBudgeting & forecasting