Content Specialist
PT UNZA VITALIS (a business unit of Wipro Customer Care)
Lokasi
Jakarta Barat
Tipe kerja
On-site
Gaji
Negotiable
Deskripsi pekerjaan
- Responsible for developing and executing digital content strategies across social media platforms.
- Develop editorial plans and content calendars aligned with brand objectives and consumer insights.
- Create engaging, culturally relevant content ideas and copy tailored to Gen Z and Gen Alpha.
- Ensure strong visual direction and consistency across all digital content.
- Manage content timelines and coordinate with internal teams and digital agencies to ensure timely execution.
- Monitor social media trends and identify relevant opportunities for the brand.
- Provide clear creative direction and feedback to digital agencies and content partners.
- Continuously improve the brand’s digital presence through relevant, engaging, and high-performing content.
Tanggung jawab
- Responsible for developing and executing digital content strategies across social media platforms.
- Develop editorial plans and content calendars aligned with brand objectives and consumer insights.
- Create engaging, culturally relevant content ideas and copy tailored to Gen Z and Gen Alpha.
- Ensure strong visual direction and consistency across all digital content.
- Manage content timelines and coordinate with internal teams and digital agencies to ensure timely execution.
- Monitor social media trends and identify relevant opportunities for the brand.
- Provide clear creative direction and feedback to digital agencies and content partners.
- Continuously improve the brand’s digital presence through relevant, engaging, and high-performing content.
Kualifikasi
- Minimum Bachelor’s Degree (S1), preferably in Communication, Marketing, Journalism, Public Relations, Digital Media, or related fields.
- Experience in FMCG, consumer goods, agency, or corporate environment is a plus.
- Strong copywriting and storytelling skills in both Bahasa Indonesia and English.
- Understands basic social media analytics and performance metrics (reach, engagement, impressions, CTR, etc.).
- Consumer-Centric Thinking: Ability to understand audience motivations, behaviors, and content consumption patterns.
- Creativity & Trend Agility: Ability to generate fresh content ideas and quickly adapt to emerging trend.
- Ownership & Accountability: Takes responsibility for content performance and delivery.
- Analytical Thinking: Ability to derive insights from data.
- Attention to Detail: Ensures high-quality execution.
- Having a content portfolio is highly preferred.
- Willing to work in West Jakarta area.
Benefit & Fasilitas
competitiveSalarymedicalLeavebonusSystempaidSickDaysmaternityLeaveprofessionalDevelopmentinternationalExposure
Keahlian
Social Media Management (Instagram, TikTok)CopywritingContent Strategy & Planning