Brand Marketing Manager

Deskripsi pekerjaan

1. Brand Strategy & Positioning

• Develop and strengthen brand identity, positioning, and market differentiation across all product categories and business channels.
• Ensure brand strategy aligns with commercial objectives, target audience, and long-term business growth.
• Maintain strong brand consistency across online, offline, retail, and distributor touchpoints.
• Build competitive market positioning and improve brand perception.

2. Campaign & Brand Activation

• Plan and execute brand campaigns including product launches, festive campaigns, grand openings, exhibitions, and strategic promotions.
• Develop integrated brand activation strategies across retail, digital, and channel marketing.
• Coordinate with Digital Marketing, Retail Marketing, and Creative teams for campaign execution.
• Monitor campaign effectiveness and optimize brand engagement performance.

3. Product & Packaging Branding

• Oversee branding strategy for product launches, packaging design direction, manuals, and product presentation materials.
• Ensure product branding reflects market positioning and strengthens customer trust.
• Collaborate with Product, Sales, and Creative teams to improve product presentation and shelf impact.
• Maintain consistency in product communication and packaging standards.

4. Social Media – Organic & Content

• Lead organic social media strategy across platforms to strengthen brand awareness and customer engagement.
• Develop content direction, storytelling, and communication strategy for brand channels.
• Ensure strong consistency in messaging, visual identity, and customer interaction.
• Support community engagement and long-term organic audience growth.

5. Brand Performance Monitoring

• Monitor brand health, awareness, campaign performance, and customer perception across channels.
• Analyze market trends, competitor positioning, and customer feedback to improve brand strategy.
• Provide performance reports and strategic recommendations to management.
• Improve brand ROI and long-term brand equity.

6. Partnership & Collaboration

• Build strategic partnerships with key accounts, distributors, communities, media partners, and brand collaborators.
• Manage co-branding opportunities, sponsorships, influencer partnerships, and external collaborations.
• Strengthen market reach through strategic alliances and brand visibility programs.
• Ensure partnerships support both brand growth and commercial objectives.

Kualifikasi

• Bachelor’s degree in Marketing, Communications, Business, or Design (Master’s preferred).
• 5–8 years of experience in brand management, marketing communications, or retail marketing within consumer goods or lifestyle industries.
• Proven experience managing vendor marketing, creative agencies, and offline brand campaigns.
• Experience in retail store design or visual merchandising is strongly preferred.
• Strong creative sensibility, project management, and leadership skills.
• Excellent communication skills in Bahasa Indonesia and English (written and spoken).