B2B Marketing, Senior Associate
Kalibrr
Lokasi
South Jakarta, DKI Jakarta
Tipe kerja
Hybrid
Gaji
-
Deskripsi pekerjaan
About the Role
Kalibrr Indonesia is looking for a B2B Marketing Senior Associate who is passionate about driving growth through data-driven marketing. In this role, you will take ownership of end-to-end campaign execution, from strategy to optimization, to generate high-quality leads and support business growth.
This role is ideal for someone who is both analytical and execution-focused, with strong hands-on experience in digital marketing and performance campaigns.
Job Descriptions
- Develop and execute B2B marketing campaigns to drive qualified lead generation
- Manage and optimize paid channels (LinkedIn Ads, Meta Ads, Google Ads)
- Build and optimize the marketing funnel from awareness to conversion
- Improve lead generation performance and cost per lead (CPL) efficiency
- Create and optimize B2B content (ad copy, email marketing, landing pages)
- Conduct A/B testing to continuously improve campaign performance
- Analyze campaign data and provide actionable, data-driven insights
- Collaborate with the sales team to ensure lead quality and conversion readiness
- Manage end-to-end campaign execution, including timelines, budgets, and reporting
Kualifikasi
- Bachelor’s degree in Marketing, Business, Communications, or a related field (minimum GPA 3.0)
- Minimum 2 years of experience in B2B marketing, digital marketing, or related roles
- Hands-on experience in managing digital ads campaigns; familiarity with Meta Ads, LinkedIn Ads, and Google Ads is a strong advantage
- Strong understanding of key marketing metrics such as ROAS/ROI, and Cost per Lead (CPL)
- Proven ability in copywriting for marketing campaigns (ads, emails, landing pages)
- Experience in managing projects independently, from planning to execution and reporting
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Detail-oriented and proactive
- Good communication and collaboration skills, especially when working remotely
